Message from the Founder

Loyalty Rules Electrical & Renovations (Pty) Ltd (LRER) strives to be the go-to name for solar energy solutions in South Africa and beyond. Our mission is to provide premium-quality solar systems at affordable investments, making solar power accessible to all. Backed by a professional network of skilled solar installers, engineers, and suppliers, we ensure excellent customer service. We relentlessly pursue innovation to refine our products and services, tailoring them to meet the evolving needs of our clients and partners. At LRER, our clients are our greatest asset and ambassadors; their trust and satisfaction consistently bring new opportunities through referrals. We handle every step of the solar process—from planning and design to installation and operation—while prioritizing accountability to our customers and the environment. Our gratitude extends to our partners and customers who are integral to our success as we work towards a sustainable future.

Background

Established in 2016, Loyalty Rules Electrical & Renovations (Pty) Ltd (LRER) is a 100% black-owned company based in Vereeniging, South Africa. Initially providing a range of energy solutions, LRER later evolved into full solar specialists. We now focus exclusively on delivering advanced solar energy solutions, including On-Grid, Off-Grid, and Hybrid PV systems. With a portfolio of over 200 successful projects nationwide, we cater to residential, commercial, and industrial sectors. Supported by a skilled network of engineers, electricians, and installers, our services include planning, design, and installation of cutting-edge solar systems, alongside energy-efficient improvements. Our structure consists of two key departments: sales/administration and technical. The sales team handles marketing and customer support, while our technical team ensures top-notch installations and service delivery. LRER remains committed to excellence, customer satisfaction, and contributing to a sustainable energy future.

Goals & Objectives

To offer professional installations of high-quality solar-electrical power systems to our clients and to form long-lasting business relations. To transform unskilled labour into skilled. To add value to client’s money by continuously implementing affordable methods of solar, electrical and gas installations.

Our Core Values

We analyse data with accuracy, we provide solutions with quality and we treat people with integrity.

Our Values

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Our mission is to continuously help and play a key role in expanding the global solar energy industry to make solar power a clean reliable and reachable energy source for everyone in the world.

Our Mission

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Our vision is to become the global leader in providing high-quality and cost-effective complete solar systems and solutions that provide clean, reliable and grid-competitive electric power.

Our Vision

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